Our Story

Following the birth of his daughter, Kid Kreations Director, Josh Craddock, saw a gap in the retail market for toys that support a baby’s learning stages, but also offer support & guidance to new parents,

With over 20 years experience in toy development and design, along with a firm belief in the power of play to shape young minds and hearts, we set out on a mission to develop a range of educational toys that support all key learning stages for young children whilst also empowering parents to actively participate in their child’s growth and create meaningful interactions during playtime.

We collaborated with esteemed child development expert Dr Amanda Gummer, and embarked on a journey of innovation and creativity. Drawing upon Dr. Gummer’s wealth of knowledge and expertise, and our experience in toy development, Our Little World was born.

Combining educational elements with playtime, Our Little World toys not only engage children but also support their cognitive, emotional and social development. Each toy also comes with a specially created play booklet that offers thoughtful guidance and expert play tips, which we hope will empower parents and equip them with the tools and insights needed to nurture their child's potential with confidence and joy.